Recently I started using OLAY’s new pro retinol eye treatment for wrinkles, OLAY’s most powerful treatment. Instantly I started seeing results, I usually get dark circles when I’m tired, especially if I’ve been travelling and when I’m travelling I prefer to travel without makeup. I found this product helped me look more awake by taking away my puffiness and giving me an all over brighter look. I have sensitive skin and this product gave me no irritation it’s odourless, non greasy and absorbs quickly. Most of all I found this product diminished the look of any fine lines or wrinkles that I have, making me skin look smoother, brighter and giving me an all over glow.

I got to ask Olay Principal Scientist Dr. Frauke Neuser a few questions about OLAY and their products and how it helps reduce the looks of wrinkles and benefits it has for the skin.

Q- At what age do you recommend women start with anti-ageing products?

A- That depends a bit on how you define ‘anti-ageing’ products. The most impactful habit you can adapt to keep skin looking as youthful as possible for as long as possible is using a moisturizer with SPF every day – and it’s never too early for that (although we know that women in their 20s are least likely to follow that advice).

A- If you’re talking more about traditional anti-ageing products, I always recommend to start using a moisturizer with some all-round youth-preserving ingredients such as niacinamide, peptides, pro-retinol or AHA’s in your twenties. It’s a myth that skin gets lazy or used to them if you start them too early. They really help to keep your skin strong and resilient and resist the visible signs of ageing.

Q- Why do the eyes show first signs of ageing?

A- We know that the skin in this area is biologically different which probably drives as lot of the early signs of ageing. The skin is thinner, drier, has a weaker barrier and lower elasticity than other skin zones in the face. It’s also an area that gets a lot more movement than other areas – such as squinting, blinking, rubbing. Expression lines over time turn into permanent wrinkles.

Q- How does Pro-Retinol help reverse signs of ageing around the eye area?

A- Pro-Retinol and the other members of the retinoid family have been shown to boost cell repair and collagen production in skin. They even work on deeper lines and wrinkles where some other technologies are less effective.

x Diipa






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