Diipa Büller-Khosla
Reflections at the intersection of ancient rituals, modern chemistry, social media and what it really means to build a life in-between cultures.
Between Ayurveda, law school and the internet.
Born and raised in India around her mother’s Ayurvedic practice, Diipa later moved to Europe to study international law and human rights. Somewhere between university libraries, the UN, and Instagram, a new path appeared: using beauty and storytelling as tools for representation and change.
Today, Diipa is the founder of indē wild — a beauty ecosystem rooted in Ayurvedistry — and the co-founder of Post for Change, an NGO that brings influencers and institutions together to talk about issues that matter.
Her work lives on the internet, in laboratories, on campaign sets and in rooms where policy, culture and beauty collide.
- Background in international human rights law and psychology.
- Global influencer and entrepreneur, featured across leading fashion and beauty publications.
- Building a brand that treats Indian beauty heritage as science, not a side note.
- Using social media not just for aesthetics, but for campaigns on menstrual health, gender equality and more.
Where Ayurveda meets the lab.
Ayurvedistry is the language Diipa uses for her work: honouring centuries-old Indian wisdom, then putting it through the rigour of modern dermatology and conscious chemistry.
01 · Ingredients with memory
From scalp champi oils to superfoods like turmeric, ashwagandha and amla — the starting point is always ingredients that have lived in Indian kitchens and clinics, long before they ended up on moodboards.
02 · Clinical clarity
Formulas are then built with chemists, derms and data: percentages that make sense, stability testing, safety studies and texture that people will actually enjoy using daily.
03 · Representation as a formula
Ayurvedistry also asks: who is this product for, whose skin is on the decks, which stories are being centred? It’s science, but also storytelling and justice.
Post for Change
Together with her husband Oleg, Diipa co-founded Post for Change, a not-for-profit that treats social media as infrastructure for social campaigns — not just selfies.
- Designing campaigns where creators lend their reach to causes that rarely trend.
- Working with organisations and NGOs on awareness days that need more than a hashtag.
- Bringing conversation back to the people on the ground — workshops, dialogues and listening, not just posts.
A life in-between worlds.
The short version: India → Europe → the internet → laboratories → back to India, but with a very different job description.
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OriginsGrowing up with an Ayurvedic doctor at home.
Early life surrounded by herbs, scalp massages and a front-row seat to how traditional medicine can heal real people.
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Law & human rightsInternational law, human rights and the UN.
Studying law and psychology in Europe, interning with international institutions and imagining a life in diplomacy and human rights.
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Social nativeDiscovering the power of the feed.
A detour into social media and content leads to a new career as a digital creator, travelling, shooting and building a global community.
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Ayurvedistry eraLaunching indē wild.
Bringing Ayurvedistry to life through haircare and skincare that holds both heritage and clinical data in the same sentence.
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ImpactPost for Change & beyond.
Co-creating a platform for campaigns with UN bodies and NGOs, and asking: what does responsible influence look like at scale?
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NowMotherhood, leadership & softer ambition.
Raising a daughter, building teams, scaling products, and learning when to log off. This journal is where those lessons land.
Recent entries.
Not press releases. Not captions. Longer, softer, more honest writing on the beauty industry, identity and living online.
On choosing rituals over routines.
What it means to keep your nani’s champi recipe alive in a formula that also lives up to spreadsheets and clinical studies.
Notes from being “too Indian” and “not Indian enough”.
On accents, airports, brown skin on billboards and the quiet politics of who gets to be the “face” of beauty.
When activism becomes aesthetic.
Thoughts from running an NGO and a brand in an era where every cause can be filtered, sponsored and turned into content.
Talks, interviews & conversations.
For when you’d rather watch or listen than read. A rotating selection of panels, podcast conversations and talks on beauty, culture and using platforms for good.
Some themes to look out for:
- Why a law graduate chose beauty as her medium, not her destination.
- How indē wild went from a feeling to a formula to a global shelf.
- Behind the scenes of running campaigns with NGOs and UN agencies.
- Learning to show up online with softness, boundaries and context.