“Success is not always about what you add to your life. Sometimes it’s about what you quietly stop needing.”
When people look at our journey from the outside, they usually see milestones.
A growing brand. A public life. A marriage built alongside a company.
What they don’t see are the quieter wins. The ones that don’t announce themselves. The ones that don’t show up in headlines, metrics, or social media posts.
This is a note about those.
From me, Diipa Khosla, and my husband, Oleg Buller.
The Difference Between Loud Success and Quiet Progress
There is a version of success that is loud.
It celebrates speed, visibility, and constant expansion.
Then there is the version we live with most days.
It looks like choosing not to react immediately.
Like letting an idea go even after you’ve invested time and ego into it.
Like deciding that not every disagreement needs to be resolved in the same hour.
These are wins too. They’re just quieter.
The First Quiet Win: Letting Go of Proving Ourselves
Early on, there is pressure to explain every decision and respond to every opinion, especially when your life and work are public.
Learning when not to engage became a turning point for us.
Not everything needs an answer.
Not every misunderstanding needs correction.
Silence, used intentionally, is a form of confidence.
Learning to Disagree Without Keeping Score
Working with your spouse means arguments don’t end at the meeting table. They follow you home.
Over time, we learned that the goal is not to win arguments. It’s to preserve trust.
To disagree fully and then reset without resentment.
That doesn’t make dramatic stories, but it creates longevity.
Consistency Over Intensity
Building indē wild was never about one breakthrough moment.
It was about showing up every day, even when progress felt slow or invisible.
There were months where nothing exciting happened externally, but internally we were building systems, refining processes, and making small improvements that mattered later.
Those months rarely get talked about. They are often the foundation for everything else.
Protecting the Relationship From the Business
When your work and life overlap completely, boundaries blur fast.
Without intention, the business becomes the third presence in every room.
Creating moments where we were not founders, not problem solvers, but simply partners took effort. And it was necessary.
This was one of the most important quiet wins.
Redefining What Progress Looks Like
For a long time, progress meant growth.
More reach. More products. More responsibility.
Now, progress often looks like clarity.
Better decisions. Fewer regrets. More energy left at the end of the day.
It’s harder to quantify, but easier to live with.
Choosing Patience Over Pressure
Some of the best decisions we’ve made came from waiting.
Not scaling too fast.
Not saying yes just because an opportunity looked impressive.
Not mistaking movement for momentum.
Patience rarely feels rewarding in the moment. It pays off later.
What People Don’t See When They Search Our Names
People often search for Diipa Khosla and her husband hoping to find a formula.
There isn’t one.
There is only a series of small, often invisible choices made over time.
Choices to communicate better. To pause. To let go. To stay aligned when it would be easier not to.
Those choices don’t trend. But they compound.
Final Thought: Why the Quiet Wins Matter Most
The loud wins get attention.
The quiet wins build a life.
And in the end, it’s the quiet ones that last.