Published on: 05-02-2026
What’s it like working with your husband?
It’s one of the most common questions I get in interviews lately. “What’s it like to build a business with Oleg?”, the curiosity around blending marriage and entrepreneurship never quite fades.
It’s funny how combining love and business still feels like a controversial decision to some. Personally, I don’t get why—becoming the Büller-Khosla’s has been one of the best decisions we’ve ever made.
Our First Business Together
For context, indē wild is the first business my husband, Oleg and I have built together. Before this, he was never directly involved in the content and brand work I had been doing. So the shift from “Oleg Büller-Khosla, my husband” to “Oleg Büller-Khosla, my cofounder” came with its own learning curve.
But it also came with something else: alignment. And trust. And a sense of shared direction that felt completely natural.
“Trust is the highest form of human motivation. It brings out the very best in people.” — Stephen R. Covey
That quote rings especially true in our case. When your cofounder is also your life partner, there’s an unspoken understanding. The kind that only comes from living side-by-side, supporting each other across every aspect of life.
The Invisible Advantage: Implicit Trust
The biggest blessing of working with Oleg is the absolute implicit trust we have. I don’t have to second-guess his intent. I know he wants the best for me and for the brand, just like I do. We’ve built our life together; why wouldn’t we build our business the same way?
And let’s be honest, we already share goals, a home, a child, a thousand WhatsApp groups, and a shared Google Calendar. Isn’t starting a company together the next logical step?
Blending “Work” and “Us”
People often ask how we maintain work-life balance. The truth? We don’t draw a hard line. We treat our relationship and business as a continuum.
It’s more like learning a new language together. One example: we started something called “Feedback Fridays.” Ten minutes every week of completely honest, mutual feedback. It happens at the office and at home. Yes, it’s uncomfortable. But it’s also how we grow.
These open loops of conversation help us navigate both business and marriage. It helps our team too. When your cofounders model transparency, it gives others permission to do the same.
Yes, We Still Fight
Of course we argue about budget line items, slide order in pitch decks, even what temperature the AC should be set to.
But it’s different when the person across the table is also the one who’s held you during burnout, celebrated your personal wins, and helped raise your child. There’s a level of context and care that transcends any boardroom disagreement.
That love shows up in how we run our business. In how we talk to each other when it’s hard. In how we choose, every day, to be in it together.
What Makes It Work
The foundation is simple: alignment. Oleg and I want the same things. We want each other to win. We want our shared dream to work.
“Success is best when it’s shared.” — Howard Schultz
Explore more behind indē wild: click here
Listen to our podcast episodes together: click here
Follow Oleg and me on Instagram :
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Let us know what questions you have. We’re building in public—marriage and all.